A vibrant visual identity and premium skincare packaging design that transforms everyday sun protection into a desirable beauty essential.
Solara
going bold with
Service Provided: The Build Your Empire Package + Packaging Extras
Turnaround Time: 3-4 Weeks
Solara is a contemporary sun-care brand designed to bring a sense of joy, confidence, and optimism to everyday SPF. Created for consumers who want effective protection without compromising on aesthetics, the brand combines premium skincare cues with a playful, summer-inspired personality.
The project focused on developing a distinctive visual identity and packaging system for a range of SPF products. The challenge was to create a brand that felt vibrant and energetic while maintaining the trust, quality, and credibility expected within the skincare category.
Drawing inspiration from sunshine, warm-weather escapes, and glowing skin, the identity centres around bold colour palettes, oversized typography, and signature sun-inspired illustrations. Each product is designed to feel bright, uplifting, and instantly recognisable, creating a cohesive range that stands out both online and on shelf.
The outcome? A visual identity that balances playful expression with refined simplicity, positioning Solara as a modern, lifestyle-led skincare brand. Through impactful packaging design and a memorable visual system, the concept demonstrates how sun protection can feel aspirational, approachable, and impossible to ignore.
like what you see?
pursue your dream of a brand that sells
If you also need branding services similar to the above for your brand, don’t hesitate to enquire using the link below and you’ll be one step closer to making your brand dreams a reality.
We can’t wait to work with you to build your unique brand identity!