A refined brand identity, packaging design, and website experience crafted to elevate the ritual of matcha and its premium quality at every touchpoint
premium and elevated design for
Best at Matcha
Service Provided: The Build Your Empire Package + Packaging Extras
Turnaround Time: 8-9 Months
Best at Matcha is a premium matcha brand dedicated to bringing exceptional Japanese matcha to modern consumers in the UK through a considered blend of quality, craftsmanship, and ritual. Over the course of several months, we worked closely together to create a complete brand experience that felt elevated, cohesive, and instantly recognisable across every customer touchpoint.
With over 15 SKUs spanning matcha powders, accessories, gift sets, and packaging formats, the challenge was to create a scalable visual identity that balanced premium aesthetics with clarity, functionality, and strong e-commerce performance. The design direction draws on the authenticity and heritage of Japanese matcha while introducing a clean, contemporary visual language tailored to today's discerning consumer.
The resulting brand combines refined typography, thoughtful packaging design, and a seamless digital experience to create a customer journey that feels consistent from first discovery through to unboxing. Every detail was considered to ensure the brand translated effortlessly across print, digital, social media, and e-commerce, reinforcing a strong and memorable market presence.
The outcome? A premium matcha brand identity, packaging design system, and website experience that positions Best at Matcha as a modern leader within the category, building trust, enhancing perceived value, and delivering a cohesive brand experience across every touchpoint. Who wouldn’t want a daily ritual that looks this good?
kind words
our client said
When we launched best at Matcha, we knew our branding needed to reflect the quality and provenance of what we were selling. Kirsty understood that from the outset and helped us build a brand and website that felt genuinely premium, from packaging through to e-commerce. What stood out most, was how flexible and collaborative she was throughout. We came to her with a lot of moving parts (certification requirements, compliance changes) and she rolled with every hurdle without losing sight of the bigger piocture. It never felt transactional, it felt like she cared about getting it right for us. We are incredibly proud of the brand and website she helped us create and we’d recommend her without hesitation.
Christine Kimbrell, Best at Matcha
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If you also need branding services similar to the above for your brand, don’t hesitate to enquire using the link below and you’ll be one step closer to making your brand dreams a reality.
We can’t wait to work with you to build your unique brand identity!