a vibrant brand identity with packaging design that looks as delicious as the product
going bold with
VitaSweets
Service Provided: The Build Your Empire Package + Packaging Extras
Turnaround Time: 2-3 Weeks
VitaSweets is a health-forward brand creating functional gummy snacks designed for the whole family. They partnered with KOB Design UK to build a brand identity that was both retail-ready and e-commerce-ready, ensuring consistency and impact across every customer touchpoint.
Our collaboration focused on developing packaging for three SKUs, ranging from mini pouches to large pouches and retail-ready boxes. The challenge was to balance a clean, vibrant, and modern design aesthetic with the trust and professionalism consumers expect from a wellness brand.
We created an approachable and fun visual identity design that retains a premium appeal, positioning VitaSweets as the go-to gummy snack for families who value both taste and health. The visual system combines vibrancy and freshness with thoughtful simplicity, helping the brand stand out on crowded shelves while reflecting its commitment to quality and wellness.
The outcome? A cohesive, modern, and eye-catching identity that sets VitaSweets apart, driving brand recognition across retail and online channels while establishing it as a trusted name in functional snacking, with packaging design that looks as delicious as the product tastes
The bespoke brand design shown below was created with KOB Design UKs branding services, the Build Your Empire Package an elevated, collaborative design process through which you'll come away with your very own purpose-driven custom brand that you’ll want to shout to the rooftop about, all in a matter of weeks.
These strategically-designed visual details are created with your unique business, vision, and goals in mind. They lay a foundation for your business success in both the short and long term. A curated collection of featured brand elements designed exclusively with your business in mind. Learn More
like what you see?
pursue your dream of a brand that sells
If you also need branding services similar to the above for your brand, don’t hesitate to enquire using the link below and you’ll be one step closer to making your brand dreams a reality.
We can’t wait to work with you to build your unique brand identity!