A playful visual identity and premium ice cream packaging design that captures the fun and flavour of a truly unforgettable dessert brand.
packaging and branding design for
Sundae Scoop
Service Provided: The Build Your Empire Package + Packaging Extras
Turnaround Time: 3-4 Weeks
Sundae Scoop is a playful ice cream brand designed to bring joy, indulgence, and personality back to the freezer aisle. Created for consumers who believe dessert should be as fun as it is delicious, the brand combines nostalgic charm with a bold, contemporary visual style.
The concept focused on developing a distinctive brand identity and ice cream packaging design system for a range of flavour-led products. The challenge was to create a brand that felt vibrant, memorable, and full of character while maintaining a premium feel that elevates it beyond traditional ice cream packaging.
Drawing inspiration from classic ice cream parlours, carefree summer moments, and feel-good indulgence, the identity centres around cheerful colour palettes, expressive typography, and playful organic shapes inspired by melting scoops. Each flavour is brought to life through its own unique colour story, creating a cohesive range that feels both collectable and instantly recognisable.
The outcome? A vibrant visual identity and premium ice cream packaging design that balances playful personality with modern shelf appeal. Through bold packaging, distinctive branding, and a flavour-first visual system, Sundae Scoop demonstrates how dessert brands can create stronger emotional connections, stand out in crowded retail environments, and become the scoop worth knowing about.
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We can’t wait to work with you to build your unique brand identity!