A playful powerhouse of a brand identity for DIY nail girlies that love to be creative
gettin’ gelly with it for
Get Gelly
Service Provided: The Build Your Empire Package + Packaging Extras
Turnaround Time: 3-4 Weeks
Get Gelly shows up unapologetically loud, proud, and full of personality. From day one, we knew this brand needed to capture the spirit of its audience, confidence, playfulness, and bold enough to break the mould.
The foundation of the brand identity was built around a fiery red and pink colour palette, a deliberate nod to the iconic power of red nails. Red, long associated with confidence, glamour, and self-assured femininity, became the heartbeat of the brand. Paired with cheeky pink accents, the palette delivers a nostalgic yet fresh punch that immediately commands attention.
We amplified this with custom illustrations, bold typography, and vibrant patterns that mirror the product’s upbeat, expressive energy. Every detail was designed to echo the joy of self-expression and the satisfaction of a perfect at-home manicure.
Packaging plays a starring role in the Get Gelly experience. From playful mailer boxes to illustrated tissue paper and bold and fun insert cards, every touchpoint is bursting with personality.
The website brings it all together with an energetic, content-forward design that invites users to explore, shop, and fall in love with nail care all over again. Clear navigation, engaging copy, and a bold layout ensure that Get Gelly stands out in a sea of sameness.
The outcome? A brand first experience, that is punchy and rooted in the classic confidence of red nails, reimagined for a new generation that’s bold, expressive, and ready to get gelly with it!
The bespoke brand design shown below was created with KOB Design UKs branding services, the Build Your Empire Package an elevated, collaborative design process through which you'll come away with your very own purpose-driven custom brand that you’ll want to shout to the rooftop about, all in a matter of weeks.
These strategically-designed visual details are created with your unique business, vision, and goals in mind. They lay a foundation for your business success in both the short and long term. A curated collection of featured brand elements designed exclusively with your business in mind. Learn More
like what you see?
pursue your dream of a brand that sells
If you also need branding services similar to the above for your brand, don’t hesitate to enquire using the link below and you’ll be one step closer to making your brand dreams a reality.
We can’t wait to work with you to build your unique brand identity!